WhatsApp has been a mode of communication for everyone, be it an individual or a business. It has helped both to communicate with each other. As it has been used widely all over the world, the reach is vast. WhatsApp has become the most popular communication platform in most countries. It has displaced many other communication platforms and made it easy for anyone in the world to communicate. Today you can reach out to your target audience and sell your products online. This has given a rise to online business and start-ups.

Here are some of the features and benefits of WhatsApp business that help organizations make their work easier and more effective.

  • Two-way communication:

WhatsApp for business allows communicating with their customers who are already using that app for everyday conversation. So it also makes it easier for the customer as they don’t require to download another app. Additionally, as a daily mode of communication, it makes approaching prospects easier for businesses. This also serves as a link to a variety of customers for future projects and campaigns.

  • Better Customer Care:

Earlier having an issue resolved by customer service seemed like a tedious task. It was a never-ending pain of long calls, unnecessary jargons, etc. Today WhatsApp business allows companies to personalize the experience to chat with customers in real-time. But it also helps to provide correct information and support queries of the customers. Additionally, it fosters trust and loyalty for the brand.

  • Global Reach:

WhatsApp is the most popular messaging app globally and has gained popularity in 100+ countries in the world. It has a global customer base of more than 2 billion. Hence making it the perfect opportunity for businesses to captivate the clients. Business owners can also sell the products globally considering its reach.

  • Brand Verified Customer:

Considering its reach and the fact that it is used on a daily basis by people, every brand should have a WhatsApp Business account. By using it, you can create your own unique identity and incorporate it into your conversation. Additionally, one can add contacts, URLs, websites, store locations, and promotional deals. You can also add multimedia to messages such as videos, images, or documentation. It also allows personalization to every client.

  • Conversations tailored to consumers:

Through a personal interface like WhatsApp, brands can send personalized updates to customers tailored to their target audience. WhatsApp ensures that users don’t receive irrelevant or spam messages from businesses. It also assures that users get non-template replies within 24 hours of the communication sent by the user.

  • Security:

It would be a headache for businesses to manage compliance and various regulations. WhatsApp builds security features such as end-to-end encryption with two-factor authentication which helps both businesses and users to stay secure. WhatsApp also verifies by business account when it is registered, allowing the right customer to opt-in as they would receive messages and text.