By Ezra Luca
If you are an established laundry owner, you might have experienced some difficulties growing your customer base when you’re busy with your daily business activities. But it’s worth investing your time and effort to attract more customers. After all, the competition is fierce and you’ll need to work harder to get people into your doors.
Besides investing in new equipment and commercial laundry parts from Laundry Replacement Parts, there are other ways to grow the business. Here are some tips to follow:
Be Active on Social Media
Facebook, Instagram, Twitter, and TikTok are excellent platforms where you can grow your following and communicate with people about incoming events and promotions. It’s completely free to use and if you create engaging content and interact with followers, the more effective it is at growing your customer base.
Create a Website
Did you know that less than 64% of small businesses own a website? This is a sad fact, considering that majority of people would research companies before conducting transactions.
That’s why it’s worth creating a navigable and well-designed website to showcase your business, putting it in the best light possible. It would contain more content and information than social media profiles, where you can display even more details about the laundromat. You should even link your social media accounts to help with SEO efforts, letting your laundromat’s site rank higher on Google searches.
Invest in Signages
First impressions matter and that’s why signages are important! You’ll want a bright, vibrant, and reflective sign for your business to stand out among everything else. You wouldn’t want something that blends in with all the businesses.
Moreover, ensure that your laundromat is well-marked for new customers to quickly find it, increasing foot traffic.
Be Involved in the Community
Participate in community organizations and events, which are an ideal option for small business owners. Participation will increase brand awareness and customer perception. Moreover, organizations will promote your business to their partners and members throughout the community while offering a lot of valuable growth, leadership, and development opportunities to benefit your laundromat in the long run.
Offer Rewards and Giveaways
Who doesn’t like free things? Go for rewards programs, loyalty cards, raffle cards, coupons, or even goodie bags for new and loyal patrons. Doing other promotional efforts like discounts and coupons can definitely help bring new and old businesses alike. Consider giving out swag merchandise like shirts and pens to increase brand recognition throughout the community, too.
Upgrade the Equipment
We couldn’t skip this tip because we all know how important it is to invest in proper equipment and dexter laundry parts. Not only can it help increase customer satisfaction to grow your customer base, but it will help you save on utility bills in the long run.
You can even introduce new amenities and services like wash and fold services with the new equipment to attract new customers and reconnect with old ones. Laundromats providing such services will definitely people’s business.
Wrapping It Up
Don’t wait any longer and follow those tips above to gain more customers for your laundromat!
