By Ezra Luca
If you have decided that you want to start your own floral decoration business, then it is better to know what you are getting into rather than diving headfirst. Some of the tips you might already know and some you might find out here, but it is important for any new business owner to have all the information they can.
KNOWLEDGE ABOUT FLOWERS
This might seem obvious to a lot of people, but this is exactly why a lot of floral businesses fail. It is good if you think you have the knowledge necessary but it is always better to really check your knowledge by either working with a good florist for a couple of years (some recommend at least 3 years of work experience before starting your own business) or it would be even better if you could get a degree in floriculture. A lot of customers would like to shop again and again from you if they know that you have the necessary knowledge of flowers to make the right decision.
THE ECONOMICS
When talking to the people at Beet and Yarrow, a flower delivery in Denver firm, the thing they said which a lot of floral enthusiasts don’t consider is the knowledge of economics necessary for maintaining your own business. This is where a lot of young people falter. You don’t need a degree in economics or anything like that, but you should have basics of running a business down. Even knowing about the tax laws in your state will help you a lot. You should be aware of the extra costs you are incurring and what expenses can be cut down to maximize profits. You should be aware of the fact that floral business does not revolve around only arranging flowers in a beautiful way, that is only part of the process.
This also requires you to know which wholesaler you have to source the flowers from, someone who will give you the right products at the right costs.
CUSTOMER SERVICE
The biggest factor which brings in and brings back customers is how you treat them. If the customers feel like you are catering to their needs and not just shoving the most expensive item in their faces, then they are most likely to come back. You have to make the customers feel like you are making the best decisions for them and not trying to squeeze money out of them.
