By Ezra Luca
Introduction
No matter the industry, to achieve optimum efficiency, one must strategize and map out winning designs set toward attaining the goal above.
Bearing this in mind and consistently working towards it, your brand can never go wrong in achieving productivity. Still, sometimes we are often too consumed and absorbed by the goals that we neglect our potential consumers. You should endeavor to avoid this and try to see your customers and let them know you see them!
When it comes to such events where you have your brand’s booth out, you need to create a tripartite connection between your brand, your booth, and your potential customers. This will help you create a strong impression on your consumer without doing so much as uttering a word.
Developing an efficient trade booth design
As aforementioned, your trade booth’s theme should properly convey your businesses’ message to your potential consumer, and this is unattainable if there’s a disconnect between your brand’s message and your trade booth’s design, regardless of size, whether it’s a 10 x 20 trade show booth or even more significant.
You don’t want to put up a theme that has absolutely nothing to say or do about your brand.
However, the situation is still salvageable; we can fix this. In this section, we will be walking you through ways that you can create a lasting impression on your potential audience. Alright, let’s get to it!
Knowing your audience: As a brand, before choosing a design theme for your event, you should do due diligence, carry out an in-depth review about your potential audience, know the demographics and also what rocks their boats, and by so doing, you’re on the path to knowing what design theme might create a solid and lasting impression through your booth!
Speak to your visitor’s emotions: here, you determine the emotions that visitors have when they leave your store; now, you don’t want them to feel bored or wear long faces.
You can create simple, engaging games and or competitions that are inclined with your brand; this way, you can even have chitchat with a visitor leaving a lasting impression on them. You just might have turned a visitor into a potential customer.
Interactive sessions: as aforementioned, you need to assign designated team members to be on the ground to engage visitors in casual and nonintrusive discussions.
By engaging with your visitors (should they choose to), you are leaving an impression that will last long enough for these visitors to know your brand’s stance about things that matter the most to them.
Creativity and giveaways: you should be purposive and creative about prizes and giving them away; it might surprise you that visitors can tell the difference between prizes given to them to buy their attentiveness and gift items that convey a brand message. You really should prioritize the latter!
Customer Care: after having designed and created a trade booth that is aligned and very connected with your company goals, the proper training of your booth staff is very crucial in ensuring a productive end to your event because they are the human faces of your brand and their appeal will go a long way in creating and leaving that lasting impression.
